The makeup of a marketing team
We have some good news and some bad news.
The good news: everyone is hiring!
The bad news: literally everyone is hiring.
Many marketing companies are struggling to fill empty roles right now. We're not surprised; as companies begin to reemerge post-pandemic, demand for skilled B2B marketing professionals is through the roof and competition is fierce.
As the majority of marketing teams are judged based on pipeline growth, This week on Frequently Asked Fridays, VP of Marketing, Mike Waldron shares insights on what B2B marketing managers should be looking for in their new hires to help you scale quickly and drive sales.
You might also like:
- Scaling for global marketing with vertical squads [podcast]
- What role does marketing play in supporting business growth in 2021?
- Leading an enterprise with an entrepreneurial mindset [podcast]