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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Should demand and content marketers focus on customer engagement, too?

As a demand generation or content marketer, do you find that you're being asked to support customer engagement strategies more frequently? There's good reason for that; it costs three times more to acquire a new customer than it does to retain an existing one!

In this video, VP of Marketing, Mike Waldron explains why a really strong customer experience post-sale can become a referral pipeline.