Social media marketing is an industry in a constant state of evolution. Staying up to date on new information is critical to ensure you’re using social channels as effectively as possible. In this fast-paced industry, Twitter is a great medium to keep up with best practices. There are a wide variety of experts, agencies, brands, and digital marketers sharing their knowledge with the community.
So without further adieu, here is a list of 25 Twitter accounts that contain a wealth of social marketing expertise that you can learn from.
Considered by many to be the premier social media news outlet, Mashable covers everything from Facebook & Twitter updates to tech-lifestyle stories. Their Twitter handle tweets top articles, and subdivisions like @mashbusiness, @mashsocialmedia, and @mashabletech provide a more granular view.
A creative magazine focused on business innovation, Fast Company provides a lot of forward thinking insights into the future of social & digital marketing.
A Canadian news source displaying articles on marketing & advertising. Marketing Magazine frequently posts informative articles on social marketing and profiles some of Canada’s top digital marketing professionals.
Erin Bury is the Managing Director of boutique digital agency @88Creative. She contributes to numerous publications, and her Twitter feed is always full of insights and information.
The HubSpot blog has become an industry standard for inbound marketing, and their Twitter feed displays both created and curated content spanning across digital marketing.
Owner of social intelligence software Sysomos, Marketwired is a constant producer of blogs and whitepapers examining social marketing in the lens of current events. Their community manager @40deuce also runs the #SMMeasure Twitter chat which is another great resource for social media marketers.
HootSuite is an industry leading social media management platform and a great content producer. Frequent whitepapers and webinars, along with its HootSuite University program make it a particularly good resource for beginners in social media.
Danny Brown is a thought leader focusing on influence marketing, and his feed contains some awesome insights on content creation & influencer relations.
Brian Solis is the principal at @altimetergroup and an analyst focusing on the future of digital.
Eric Alper is a PR & Media Relations specialist with a focus on and passion for music. He is a thought leader in not only social & digital but interconnected media.
KISSmetrics is an advanced digital analytics platform and SaaS business. Their blog is a great digital marketing resource covering everything from social media to growth hacking.
A curated feed covering the intersection of television and social media. Run by @mattramella, VP of Digital for @UMCuriosity
A real-time tool for analyzing social conversation in real-time, Poptip’s feed is a wide selection of curated social marketing news & resources.
As Head of Social Media for Ford, Scott Monty posts his thoughts on curated industry content as well as creates thought provoking posts on his own blog.
Christel Quek is a social strategist and contributor to multiple digital publications. She tweets a wide array of curated and original content at a high volume.
A publication covering advertising, media, and branding, Adweek often has interesting brand-centric articles.
Shiv Singh is the Head of Global Brand & Marketing Transformation for Visa. His Twitter feed is particularly interesting as it contains a lot of candid opinions on social and digital without tweeting a ton of links.
Jay Baer is an absolute go-to expert on content marketing, and his feed is a tremendous resource on the subject.
A self-made success story and entrepreneur, Gary Vaynerchuk tweets a plethora of helpful tips and sound advice.
This list tries to cover feeds useful to a wide range of individuals. As such, The Media Haus is a useful resource for small business owners and fans looking to get in the door with social media.
A feed dedicated exclusively to the daily blog of Seth Godin. Short but sweet and always informative.
Econsultancy is an independent research firm providing analysis and advice across all facets of digital marketing.
Social Media Today is a site focused on almost exclusively social marketing news. Tons of great content from a wide variety of authors, and contains good information on just about any area of social media.
The digital and social arm of top tier PR firm Edelman, this feed provides a digital spin on consumer and market trends and how these shifts should affect brands’ social strategy.
An offshoot of social media management platform @SproutSocial, Sprout Insights provides free and relevant articles to help businesses succeed in social.
Know of any other social marketing resources that are a must follow on Twitter? Let us know in the comments!
And be sure to follow @Uberflip on Twitter (as well as Facebook, Pinterest, Google+ and LinkedIn while you’re at it!) for the latest in marketing, content marketing, social media and more.
About the Author
Paul is a social media marketer and startup enthusiast based in Toronto, Canada. He likes to traverse both the tech startup and marketing agency worlds (and everything in between). Paul divides his time equally between tech events and Blue Jays games.