At the end of the day, as marketers, we want one thing—to empower our sales teams to close more deals. But behind a truly successful sales team is more than just incentives, it really comes down to how leadership approaches three things that impact the entire organization: people, process, and tech.

In this video, Uberflip’s CMO Randy Frisch and Nudge.ai’s CTO Steve Woods dive into a framework that explores: 

• How to create an environment of people willing to learn and to adapt
• The key to creating careful sales and marketing cadences that will engage buyers
• At what point leaders should bring in tech to streamline process—and what it should and shouldn’t do