In a world where consumers are being served extremely tailored content experiences from Netflix, Spotify, Instagram, and LinkedIn, anything that's not perfectly personalized is bound to fall flat. Think about it—you wouldn’t spend nearly as much time bingeing shows on Netflix or browsing Instagram’s Explore page if you weren’t met with an infinite scroll of content tailored to your unique interests each time—and that's exactly what buyers have come to expect. 

In this video, our CMO Randy Frisch explores how the concept of an infinite scroll doesn’t have to be limited to streaming platforms and social media any longer. When we curate experiences with our target personas in mind, we can create custom journeys that feel personalized and hook our customers and prospects into infinite scrolls of content.