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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Who Owns Content Experience Anyway?

Content experience ownership can sometimes feel the hot potato of the marketing team’s responsibilities. The content team creates content, but it’s the demand, digital, and social teams that are leveraging it as a destination for all of their campaigns. In this video, Uberflip’s CMO Randy Frisch breaks it down and explores where content experience ownership really falls.