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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Use This Framework When Launching Your Next Marketing Campaign

Launching a marketing campaign should be a cross-functional initiative centered around one thing and one thing only—your buyers.

In this video, Jodi Lebow, Associate Vice President of Marketing (previously Senior Director) at CollabNet VersionOne walks us through her campaign content framework and her approach to aligning with buyers, distributing content, optimizing experiences, and tracking engagement.