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Date/Time: Thursday, October 20 @ 2:00pm

Speaker: Mathew Sweezey, Evangelist at Pardot

Modern content distribution hinges on a mix of paid and organic methods, combined with an in-depth understanding of consumer behaviors. In this session, Mathew Sweezey will take you through the latest consumer research, as well as interviews with some of the brightest minds in consumer behavior to help you set the foundation for increasing the reach of your B2B content efforts. 

At the end of this session, you will be able to:

• Identify your amplifiers and motivate them to action
• Understand the value of micro-actions for amplification
• Combine organic and paid content for optimal exposure