Uberflip's B2B Marketing Forum Agenda
Get the most out of this year’s B2B Marketing Forum by attending these hand-picked sessions! Click through each session to get a description and info on why you should attend.
Day 1: Wednesday, October 19
7:30am - 8:15am – Morning Mingle: Speed Networking Over Breakfast
8:30am - 9:15am – Opening General Session Keynote: Ann Handley
9:15am - 10:15am – Opening Keynote: Andrew Davis
10:15am - 10:45am – Refreshment Break: BOOK A MEETING WITH UBERFLIP!
10:45am - 11:45am – Beyond the Hype: How to Use "Account Based Everything" As Your Best Outbound Weapon
11:45am - 1:15pm – Lunch Break: BOOK A MEETING WITH UBERFLIP!
1:15pm - 1:30pm – Time to get to sessions (stop by the Uberflip booth on the way!)
1:30pm - 2:30pm – Marketing Technology for the Rest of Us: Run Marketing So You Can Do More Marketing
2:30pm - 3:00pm – Refreshment Break: BOOK A MEETING WITH UBERFLIP!
3:00pm - 4:00pm – Advanced Analytics & Optimization: How Writers Can Use Data to Research and Rank
4:00pm - 4:15pm – Time to get to sessions (stop by the Uberflip booth along the way!)
4:15pm - 5:15pm – Is Your Marketing Strategy Ready to Do it All?
5:15pm - 7:15pm – B2B's 10 Year Birthiversary Hullabaloo
Day 2: Thursday, October 20
7:00am-8:00am – Mindfulness with MarketingProfs CEO Allen Weiss
8:15am - 9:30am – Opening Keynote: John Maeda
9:30am - 10:00am – Refreshment Break: BOOK A MEETING WITH UBERFLIP!
10:00 - 11:00am – Teach Me How! Big Love: How to Pick the Perfect Co-Marketing and Technology Partners to Grow Your Marketing Programs
11:00am - 11:15am – Time to get to sessions (stop by the Uberflip booth along the way!)
11:15am - 12:15pm – The Future of Sales and Marketing: How to Eliminate Silos and Get Incredible Results
12:15pm - 1:45pm – Lunch: BOOK A MEETING WITH UBERFLIP!
1:45pm - 2:00pm – Time to get to sessions (stop by the Uberflip booth along the way!)
2:00pm - 3:00pm – Smarter Content Distribution: Three Ways to Systematically Rise Above the Noise
3:00pm - 3:15pm – Time to get to sessions (stop by the Uberflip booth on the way!)
3:15pm - 4:15pm – How to Build a World-Class B2B Thought Leadership and Corporate Evangelism Program
4:15pm - 4:45pm – Refreshment Break: BOOK A MEETING WITH UBERFLIP!
4:45pm - 5:30pm – #ThrowBackThursday Keynote: Michael Wesch
5:30pm - 7:30pm – Wurst Party Ever
7:30pm - 10:00pm – B2B After Dark
Day 3: Friday, October 21
7:15am - 8:30am – Photo Walk With Steve Garfield
8:45am - 9:45am – The State of Content Marketing Software (Presented by Yoav Schwartz, Co-founder and CEO at Uberflip)
9:45am - 10:00am – Time to get to sessions (stop by the Uberflip booth along the way!)
10:00am - 11:00am – How to Build an Owned Media Empire for Top of Funnel B2B Content Domination
11:00am - 11:30am – Refreshment Break: BOOK A MEETING WITH UBERFLIP!
11:30am - 12:45pm – Keynote: Sarah Lewis and Closing Remarks
12:45pm - 2:00pm – BYO Goodbye