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Date/Time: Wednesday, October 19 @ 1:30pm

Speaker: Katherine Berry, Founder & CPO at Allocadia

A confusing MarTech landscape and jumbled priorities can cause even the savviest marketers to run their B2B marketing tactics inefficiently. This session with Allocadia's Katherine Berry will aim to help you discover how to link front-end and back-end technologies for operational efficiency so you can devote more resources to your most important customer-facing work.

At the end of this session you will be able to:

• Make your marketing dollars work harder
• Prove what's working and what's not—and what to do about it
• Link the customer experience with marketing performance