Content Marketing Technology

Stay on top of the latest B2B marketing and sales technology.

  • Meet the Marketer: Lisa Kenney, Blackbaud

    Meet the Marketer: Lisa Kenney, Blackbaud

    In this blog article, you'll meet Lisa Kenney, senior demand generation marketing manager of Blackbaud and find out why she plans to focus on interactive content next year.

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  • ABM Tech in Tandem: How Two ABM Vendors Lean on Each Other to Deliver Results

    ABM Tech in Tandem: How Two ABM Vendors Lean on Each Other to Deliver Results

    In this blog article, you'll discover how ABM tech tools can work together to deliver real results for account-based marketing.

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  • Meet the Marketer: Michael Tirone, R2integrated

    Meet the Marketer: Michael Tirone, R2integrated

    In this article, you'll hear from Michael Tirone, Senior Director of Marketing Strategy and Content Marketing Lead at R2integrated about his wins, challenges, and favorite marketing tools.

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  • Marketing Technology: Martech Made in Canada

    Marketing Technology: Martech Made in Canada

    This blog celebrates the number of Canadian players in marketing technology. It gives an overview of Canada's very healthy technology startup ecosystem.

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  • Content Marketing Tools, Lessons, and Experiences: A Tweet Chat with Andy

    Content Marketing Tools, Lessons, and Experiences: A Tweet Chat with Andy

    Uberflip and master marketer Andy Crestodina engaged in a Tweet chat, discussing content marketing tools, marketing insights, inspiration, and more.

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  • MarTech’s Getting Tough to Navigate: 5 Resources to Find Your Way

    MarTech’s Getting Tough to Navigate: 5 Resources to Find Your Way

    Uberflip CMO Randy Frisch shares five go-to resources that will help you obtain the best technological infrastructure to scale your marketing efforts.

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  • The 4 Pillars of Content Marketing1:03:43

    The 4 Pillars of Content Marketing

    In this webinar, four marketing leaders share their top tips for improving your content marketing processes and technology.

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  • 20 Lead Scoring Criteria That Will Weed Out Your Weakest Leads

    20 Lead Scoring Criteria That Will Weed Out Your Weakest Leads

    Lead scoring is one of the most helpful tools the marketing automation world has given to Internet business. Use these 20 criteria to help you score your leads more accurately and more efficiently.

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  • Who Should Own the Content Experience in Your Organization?

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  • Riding the Wave of Marketing Innovation

    Riding the Wave of Marketing Innovation

    This blog explores what it takes to keep up with the latest innovations in content marketing strategies and tactics as new technologies, channels, and techniques emerge.

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  • Startups Turn To Tools Like HubSpot Over PPC

    Startups Turn To Tools Like HubSpot Over PPC

    If there’s one thing most startups need more of, it’s money to market...

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  • I’m Sorry, Content Marketers, But Your CMS Won’t Cut It

    I’m Sorry, Content Marketers, But Your CMS Won’t Cut It

    Putting your content in a sub-par experience is like making James Bond drive a Toyota Prius. Learn why your CMS isn't equipped with the tools you need to create a world-class content experience.

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  • Content Roundup: The Future of Content Marketing

    Content Roundup: The Future of Content Marketing

    The content marketing space is constantly evolving as new tools and best practices enter the scene. Stay ahead of the game by reading these top articles in this week's Content Roundup!

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  • Predictive Analytics: A Content Marketer's Secret Weapon53:20

    Predictive Analytics: A Content Marketer's Secret Weapon

    In this presentation, Infer examines the intersection between content marketing and predictive analytics.

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  • The Ultimate Guide to Content Experience

    The Ultimate Guide to Content Experience

    Learn why great content needs a remarkable experience to reach its full potential.

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  • 5 Knockout Ways to Embed Your Hub to Close The Content Distribution Gap

    5 Knockout Ways to Embed Your Hub to Close The Content Distribution Gap

    Uberflip Hubs come with a number of built-in distribution tools to help you promote and distribute your content like a pro.

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  • Uberflip's Award-Winning Marketing Technology Stack

    Uberflip's Award-Winning Marketing Technology Stack

    Learn how we organized our marketing technology stack to become an award winner!

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  • The 2016 Framework for Evaluating Content Marketing Software48:22

    The 2016 Framework for Evaluating Content Marketing Software

    Learn how to effectively navigate the marketing technology landscape and choose content marketing software that fits your organization's needs.

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  • How a Content Marketing Company Does Content Marketing1:10:33

    How a Content Marketing Company Does Content Marketing

    Get an inside look at Uberflip's content marketing strategy.

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  • 6 Must-Have Chrome Extensions for Better Sales Enablement

    6 Must-Have Chrome Extensions for Better Sales Enablement

    Create better engagement with these Chrome extensions built for sales teams.

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  • How to Choose Content Marketing Software for Your Organization

    How to Choose Content Marketing Software for Your Organization

    The marketing software landscape is exploding with new offerings. How should you begin to navigate the martech landscape, and what should you consider when evaluating new marketing software vendors?

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