The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.
Your content experience is the environment in which your content lives, but it’s also so much more than that. It’s the place where all the user action takes place. It’s where a visitor converts to a lead, and where you can measure your content’s effectiveness across the entire buyer journey.
If you want to improve your content’s performance, you can’t afford to ignore your content experience any longer. In this eBook, you’ll learn:
- Why you need to start focusing your content marketing efforts on optimizing your content experience
- How to build a high converting content experience
- How a well-optimized content experience can help enable content to be used across your entire B2B organization
Learn how Uberflip can help you build a well-optimized content experience. Request a demo!
About the Author
Yoav is the co-founder and CEO at Uberflip and is responsible for driving the mission, vision, and goals of the company. He spends considerable time working with his team to continuously delight and surprise Uberflip's customers.Follow on Google Plus Follow on Twitter More Content by Yoav Schwartz