Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

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• Vidyard
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• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In This Episode:

• Why a successful email campaign means keeping sales and marketing on the same page
• How over-automation leads to a disconnect between brands and their customers
• Why respecting tiered personas means cutting out the HTML messages beyond a certain level
• How fewer links to content in emails leads to more engagement

Quotes From This Episode:

“First and foremost, sales and marketing have to be aligned on the same page, sending the same messages, communicating in the same ways.” —@brandon_lee_09

“There’s a time and a place for automation. But when you rely too heavily on automation, you are removing the human element of sales, and that’s what actually gets the deal done.” —@brandon_lee_09

“We don’t send any HTML emails to key personas because we want to spend the time crafting a message that is very personal and very relevant. That’s what wins: personal, relevant and timely. ” —@brandon_lee_09

“We want to do as much we can to raise the awareness in the space, and that means giving away a lot of our best content.” —@brandon_lee_09

“As long as you’re sending that personal, relevant content, using the right channel, that’s the winning strategy.” —@brandon_lee_09

Resources:

• Brandon Redlinger on Twitter: @brandon_lee_09
• Engagio: Facebook, Twitter, LinkedIn, Blog
• John Miller on Twitter and Scribewise
• Hacking Growth