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Email Marketing / Nurture Use Case Walkthrough

Video footnotes:

  • Live nurture example (0:00)
  • Creating the Stream (for a nurture experience in this case) (1:15)
  • Link CTAs & Form CTAs - capturing hand-raisers, and progressively profiling leads (5:15)
  • Integrating Uberflip experiences into your email programs (9:00)
  • How Uberflip tiles look embedded in a real email nurture (11:00)

Uberflip Terminology

Hub: Control Center for where content will be centralized. Marketing streams will be created from and managed within the Hub. The central Hub will be used for creating all use-cases - the Resources Center, Nurture programs, ABM pages, event-related Streams.

 

Marketing Stream: Curation of content (items) that live within a Hub and are centered around a particular topic, persona, account, category, format, etc. 


Item:  Piece of content housed within an Uberflip powered experience (blog, video, infographic, white paper, etc.)