Email Marketing / Nurture Use Case Walkthrough
Video footnotes:
- Live nurture example (0:00)
- Creating the Stream (for a nurture experience in this case) (1:15)
- Link CTAs & Form CTAs - capturing hand-raisers, and progressively profiling leads (5:15)
- Integrating Uberflip experiences into your email programs (9:00)
- How Uberflip tiles look embedded in a real email nurture (11:00)
Uberflip Terminology
Hub: Control Center for where content will be centralized. Marketing streams will be created from and managed within the Hub. The central Hub will be used for creating all use-cases - the Resources Center, Nurture programs, ABM pages, event-related Streams.
Marketing Stream: Curation of content (items) that live within a Hub and are centered around a particular topic, persona, account, category, format, etc.
Item: Piece of content housed within an Uberflip powered experience (blog, video, infographic, white paper, etc.)