Creating a nurture program is only as good as the content you include. After all, to nurture leads (or customers) you're going to need content. And to create a personalized welcome nurture you're going to want to map each flow out by persona. 

Here's a look at how we do it:

How To Use This Template

• Start by determining how many emails you want to send. Our welcome nurture template includes 10 emails but yours might be shorter.
• Include your personas based on audience segments and what you know about their interests, needs, and pain.
• Then map content at different stages of the funnel to your content library. 
• Identify any holes you have (like those greyed out above) and add those to your content marketer's to-do list.

Want a template of your very own? Get our welcome email nurture template here.

NOTE: Be sure to make a copy of this template so you can edit, tweak, and fill in the blanks.

We hope this makes selecting content for your welcome nurture—or any nurture for that matter—just a little easier.