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Why this CMO has Product Marketing Guide all Messaging and Content [Podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Janet Matsuda, CMO of Sysdig. We discuss the benefits of adopting a messaging-first mindset for product marketers, why cross-collaboration is essential, and how to develop a messaging framework that will spread throughout your organization. 

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!

Key takeaways from this episode:

 

  • Start a dialogue. Janet believes that as marketing teams develop key messaging documents, they need to be talking to customers, salespeople, and engineers to ensure they fully understand the product and its impact. If you’re looking for information that will help you develop the perfect messaging framework, it only makes sense to go straight to the source—the people who were part of the creation process. 
  • Go back to basics. When building out a messaging framework, Janet suggests that product marketers drill down on the company’s overall vision, mission and the pain points it’s addressing. From there, you’ll be in a better position to communicate the product’s benefits to customers in a way that’s clear, precise and succinct. 
  • Understand the market. According to Janet’s product marketing playbook, another key component of great messaging is industry context. In other words, product marketers need to have a solid understanding of the current status of the market they’re operating in, where their product fits into the landscape, and how it can provide immediate value to customers.

 
Learn more about Sysdig here.
Learn more about Janet here.
 

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch