Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.

Special Thanks to Our Sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

In this Episode:

• Why team cooperation is one of the most critical aspects, and often most significant problems, of marketing for many companies
• How to coordinate teams to put out exceptional content in effective ways
• How giving away knowledge can lead to tremendous growth in brand awareness and sales

Quotes from this Episode:

“You now look at this body of material that’s being offered, and it’s essentially your internal expertise.” — @SailingWoman100

“Sometimes you just really have to convince them and let them believe that you understand what you’re doing.” — @SailingWoman100

Resources:

• Susan on Twitter
• Susan Hartman Consulting
• Energy University

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