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What Podcasting Pros Want from Their Podcasts [Podcast]

Do you want the good news or the bad news first? We’ll just come right out and say it: The Content Experience Show podcast is sadly nearing its final few episodes. But the good news? Randy and Anna couldn’t bring it all to a close without teaming up for one last “Pardon the Marketing” edition of the show. 

This episode gets a bit meta as Randy and Anna sound off on their thoughts on everything to do with podcasts. You’ll hear their takes on topics like episode length, listening style, fiction versus nonfiction podcasts, the right way to braid paid sponsorships into your audio, the appeal of guest-centric versus host-only shows, and lots more. 

Tune in to hear them challenge each other to answer tough questions before the buzzer runs out! Despite being co-hosts, they see eye-to-eye less often than you’d think!

In This Episode: 

The Merits of Both Short- and Long-Form Podcasts

As a podcast consumer, are you more likely to consume a 30-minute podcast or a two-hour long podcast? Randy and Anna share the instances in which they’d listen to each. 

“I love long podcasts, like two and a half-hour-long podcasts, because there’s only so much music you can really listen to when you’re running.” – @annabananahrach

Guest-Centric Podcasts Versus Podcasts Focused on Recurring Hosts

When it comes to podcasts featuring guests versus host-only shows, Randy and Anna have different opinions. Randy is someone who prefers to tune in for a guest, while Anna’s favorite podcasts have recurring hosts. 

“I very much choose the podcasts I listen to depending on who that guest might be.” – @randyfrisch

When, Where, and How Randy and Anna Listen to Podcasts

Most people listen to podcasts when they’re doing something else that doesn’t require a lot of attention—driving, cooking, running, or folding laundry—and Randy and Anna are the same. They also share their preferred podcast players and listening speeds.  

“I am most frequently listening to podcasts when I cannot do anything else, or I’m doing some sort of monotonous or repetitive tasks.” – @annabananahrach

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For more insights from your favorite marketers, visit the Conex: The Content Experience Show stream.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch