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This CMO used Customer Stories at Salesforce and Okta to own the market [Podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview John Zissimos, the CMO at Okta, an identity management service that connects any person with any application on any device. Having held previous roles at Salesforce and Google, John shares his experience of finding the right marketing role, how to be a great people leader and how your customer’s stories can strategically position your brand.

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, and Google Podcasts!

Key takeaways from this episode:

  • Know your weaknesses to be a great people leader. As CMO, John has expertise in the marketing side of the role but there are new responsibilities that he identified as knowledge gaps like overseeing PR and Communications. By identifying his weaknesses and hiring the right people to help him, he knows when to step back and when he can step in to help his team. By capitalizing on his strengths and not micromanaging his team, John is becoming a better leader of people, not just a marketer.
  • Tell the story of how your product is used. Talking to customers is the most important thing that John does. He wants to learn how his customers are successfully using a product especially in new and innovative ways. John believes a great customer story is the best selling tool you’ve got. Whether you produce a multi-camera video with high production value or a zoom interview recording, sharing great stories can elevate your market position.
  • Prioritize what matters most in life. The most important goal in John’s life is to be a good father. He wants his team to follow his example and make sure that they’re prioritizing their life outside of work so that they can enjoy work more. Work will always have challenges but you’ll be better able to overcome them if the needs of your family, health, and life outside the office are met. 

Learn more about Okta here.

Learn more about John here.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch