This CMO used Customer Stories at Salesforce and Okta to own the market [Podcast]
On this episode of The Marketer’s Journey, I interview John Zissimos, the CMO at Okta, an identity management service that connects any person with any application on any device. Having held previous roles at Salesforce and Google, John shares his experience of finding the right marketing role, how to be a great people leader and how your customer’s stories can strategically position your brand.
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Key takeaways from this episode:
- Know your weaknesses to be a great people leader. As CMO, John has expertise in the marketing side of the role but there are new responsibilities that he identified as knowledge gaps like overseeing PR and Communications. By identifying his weaknesses and hiring the right people to help him, he knows when to step back and when he can step in to help his team. By capitalizing on his strengths and not micromanaging his team, John is becoming a better leader of people, not just a marketer.
- Tell the story of how your product is used. Talking to customers is the most important thing that John does. He wants to learn how his customers are successfully using a product especially in new and innovative ways. John believes a great customer story is the best selling tool you’ve got. Whether you produce a multi-camera video with high production value or a zoom interview recording, sharing great stories can elevate your market position.
- Prioritize what matters most in life. The most important goal in John’s life is to be a good father. He wants his team to follow his example and make sure that they’re prioritizing their life outside of work so that they can enjoy work more. Work will always have challenges but you’ll be better able to overcome them if the needs of your family, health, and life outside the office are met.
Learn more about Okta here.
Learn more about John here.