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The 3 Mistakes to Avoid With Your Audience and Content [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Tarah Neujahr Bryan, CMO at Health Catalyst, a leading provider of data and analytics to healthcare organizations. Tarah shares her perspective on humility, learning from mistakes and her approach on everything from content strategy to hiring.

Key takeaways from this episode:

  • When hiring new marketers, engage in a free-flowing conversation rather than a traditional interview. This way, you can get a better sense of who the candidate is as a person, where their true passion lies, and whether they’ll be the right fit for your team.
  • Don’t underestimate the power of marketing from an internal perspective. Tarah believes a great mentorship network within a company can go a long way in terms of maintaining resiliency and consistency among the team.
  • Content creators and digital marketers need to come together to create the most effective strategy. Health Catalyst is big on breaking down the barriers between departments to ensure strong collaboration and a versatile approach.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch