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Speed and support key to B2B marketing today [podcast]

In this episode of The Marketer’s Journey, I interview Alex Schmelkin, CMO of Unqork. Coming from an agency background and eventually moving in-house, Alex has seen the good, the bad and the ugly on both sides of the coin.

Unqork is a no-code software platform creating dynamic solutions for companies everywhere, but one of the core challenges that comes with marketing his product to CIOs is sharing the benefits in a way that doesn’t seem competitive to companies focused on development. To do so, Alex prides himself on focusing on how he can help his clients and help them work more efficiently.

In today’s episode, we discuss how this philosophy guided his marketing tactics through COVID, utilizing product development skills as a marketer and the ultimate chicken and egg question in marketing—agency or brand?

Key takeaways from this episode:

  • B2B marketing doesn’t have to be self-promotional and amidst a pandemic. It really should not be. It’s about communicating how your product can help your clients find solutions to their problems.
  • When you’re creating a software and marketing to CIOs, it’s important to focus on how your product could drive efficiencies for their team—and do so in a way that doesn't seem competitive.
  • It can always seem daunting moving from agency to brand or vice versa, but each builds important skill sets that can be relevant in the other. Just remember to highlight them and be open to learning!

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch