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Simplifying your Messaging off a Big Vision [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Prachi Gore. Marketing for a company with a strong mission that aligns with her values has always been very important to Prachi. But who is responsible for communicating a company’s mission? And how do you use your company mission to develop tangible messaging and brand voice? On today’s episode, Prachi and I discuss her career journey, in which she focused on driving outcomes for the business, even when it meant stepping outside of her lane. We also discuss the Checkr buyer journey and how to evolve your company mission and differentiators into simple messaging that resonates with your audience.

Key takeaways from this episode:

  • It’s important to understand why your company exists before you can build out what you do and how you do it. This framework will allow both your company and your customers to buy into your mission. 
  • It’s not always sufficient to stay high level with your messaging. If you have something to say, customers want you to go deeper and establish thought leadership.
  • Audiences don’t want to be sold to, they want to be educated. This is what’s most important for top of funnel stages of the buyer journey.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch