On this episode of The Marketer’s Journey, I interview Prachi Gore. Marketing for a company with a strong mission that aligns with her values has always been very important to Prachi. But who is responsible for communicating a company’s mission? And how do you use your company mission to develop tangible messaging and brand voice? On today’s episode, Prachi and I discuss her career journey, in which she focused on driving outcomes for the business, even when it meant stepping outside of her lane. We also discuss the Checkr buyer journey and how to evolve your company mission and differentiators into simple messaging that resonates with your audience.
Key takeaways from this episode:
- It’s important to understand why your company exists before you can build out what you do and how you do it. This framework will allow both your company and your customers to buy into your mission.
- It’s not always sufficient to stay high level with your messaging. If you have something to say, customers want you to go deeper and establish thought leadership.
- Audiences don’t want to be sold to, they want to be educated. This is what’s most important for top of funnel stages of the buyer journey.