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Personalizing With the Right Content When Your TAM is Grand


On this episode of The Marketer’s Journey, I interview Atri Chatterjee, CMO of ForgeRock. During the episode, we discuss his path to CMO, the convergence of product and content, and the similarities between being a product manager and a product marketer. Atri also shares his perspective on the role of content in the future of marketing.


Check out this and other episodes of The Marketer’s Journey on Apple Podcasts & Spotify!


Key takeaways from this episode:

  • Content is key. Throughout his career, Atri has learned that content plays a key role in the customer experience. When creating content, brands need to consider the kind of experience they’re creating for customers and how they’re adding value to their lives. This will ultimately help them connect with customers in their own language and continue building their brand narrative.
  • Consider the end goal. Throughout his career, Atri has held various product-based roles that have helped him learn valuable skills and lessons. He noted that whether in product management or marketing, it’s important to always have the end goal in mind, whether it’s connecting with customers or solving a common problem.
  • Content, but make it interactive. Atri also mentioned that today, customers are expecting interactive content that speaks to them in a way they can connect with and easily understand. Marketers need to be creative with their content strategy and think outside the box to go the extra mile with customers.

Learn more about ForgeRock here:

Learn more about Atri here:


About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

Profile Photo of Randy Frisch