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Personalizing with the customer experience in mind [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Pascal Ehrsam, SVP of Marketing at Rokt. Pascal has held multiple CMO and fractional CMO positions but actually came to his latest post after losing his job in the pandemic. He chose to view it as an opportunity to build his next chapter and follow his passion. As a marketer, Pascal’s north star is to follow products he believes in and when he was presented with the opportunity at Rokt, he knew it was something he was excited to help build. On today’s episode we discuss Pascal’s career journey, his jump from B2C to B2B marketing, as well as what he learned working agency side. We also reflect on the importance of balance in marketing and how to personalize with the customer experience in mind.

Key takeaways from this episode:

  • Setbacks and losing opportunities can hurt but the key in these moments is how we respond, how we adapt, and what we do next.
  • Marketing is all about balance. Balance between science and art, data and customization; balance in your messaging. Striking a balance can be tricky and is a skill marketers hone over years and years in the industry.
  • Timing is also such an important factor. It’s not just about serving your customers with what they need, it’s also about serving it at the right time.

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

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