In this episode of The Marketer’s Journey, I interview Rossa Shanks, CMO of Dow Jones. Rossa started his career in creative advertising on the agency side, eventually accepting an internal role from one of his clients in hopes of expanding his marketing horizons beyond advertising. He did just that, also eventually founding startup Great Little Place and ultimately becoming CMO of Dow Jones. In his current role, he leads a team of marketers and prides himself on ensuring that marketing is a core pillar adding value to the business.
Key takeaways from this episode:
- “Followership” can be just as important as leadership—we need to go above and beyond for our managers and our peers to promote a great environment and drive success.
- In business, you never know when a connection is going to matter. It’s important to always put your best foot forward and make a good impression with everyone.
- Personalization is about adding value. Without relevance to your market, any personalization is really just for the sake of itself.
- It’s important to think of marketing as a core pillar of your business, but emotion also plays a huge role in decision making. Creativity and relationship-building can be just as important.