Skip to main content
Get the latest content delivered straight to your inbox!


Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Leading Marketing by Example and Succeeding Through Followership [Podcast]

In this episode of The Marketer’s Journey, I interview Rossa Shanks, CMO of Dow Jones. Rossa started his career in creative advertising on the agency side, eventually accepting an internal role from one of his clients in hopes of expanding his marketing horizons beyond advertising. He did just that, also eventually founding startup Great Little Place and ultimately becoming CMO of Dow Jones. In his current role, he leads a team of marketers and prides himself on ensuring that marketing is a core pillar adding value to the business.

Key takeaways from this episode:

  • “Followership” can be just as important as leadership—we need to go above and beyond for our managers and our peers to promote a great environment and drive success.
  • In business, you never know when a connection is going to matter. It’s important to always put your best foot forward and make a good impression with everyone.
  • Personalization is about adding value. Without relevance to your market, any personalization is really just for the sake of itself.
  • It’s important to think of marketing as a core pillar of your business, but emotion also plays a huge role in decision making. Creativity and relationship-building can be just as important.

Check out this and other episodes of The Marketer’s Journey on Apple PodcastsSpotifyStitcher, and Google Play

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

Profile Photo of Randy Frisch