Whether you’re a startup or an established business, best practices can be helpful to see how other brands have found success. The issue is that in a different context, these best practices may not yield the same results.
In Jay Acunzo’s new book, Break the Wheel, he explains that learning about how other businesses found success is a great place to start, but in order to truly take your business to new heights, you’ll need to forge your own path.
Jay Acunzo, Founder of Unthinkable Media, joins the Content Experience Show to discuss best practices and when to buck trends.
In This Episode:
Other Brands’ “Best Practices” Are Not Always the Way To Go
Acunzo explains how there’s not necessarily a right or wrong way when it comes to building a company, yet we’re trained to believe this is so. From being right or wrong in school to being encouraged to follow one set of industry best practices, we should challenge the notion that there is only one way to do things.
“If all you know is the best practice or the general advice, you lack their specific context.” — @jayacunzo
Choosing What’s Best for Your Business
How do you make the best possible decision for your business, regardless of best practices? Acunzo highlights the two observations that helped him land there: One was market based and one was based on his podcast. If we all want to do our best work, why are so many of us still clinging to conventional wisdom?
“There’s some kind of detail in your environment, whether it’s you and your team, your customers, or your resources, that you need to incorporate into your decisions.” — @jayacunzo
Viewing Best Practices as a Starting Point
Rather than telling people to ignore best practices and trust their gut, what we all should be doing is viewing best practices as a jumping-off point and looking at how we can adapt them to suit our unique situations.
“What best practices really are is just a fine place to start.” — @jayacunzo
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