Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.
Special Thanks to Our Sponsors:
In This Episode:
- How to help your ideas resonate more clearly whether in content or speaking
- Why some companies should have a customer experience team
- How to better understand what your customer is experiencing when interacting with your business
Quotes From This Episode:
“There are so many nuances between the initial awareness of a piece of content and actually experiencing that content.” — @michaeljbarber
“You have got to build a group of customers that you can have honest and brutal conversations with.” — @michaeljbarber
- Godfrey Website
Visit Conex: The Content Experience Show stream for more insights from your favorite content marketers.
About the Author
As President and CMO, Randy runs around daily between marketing, strategy, operations, sales and execution of Uberflip's awesomeness.Follow on Google Plus Follow on Twitter More Content by Randy Frisch