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Finding Your TAM and Your Place Within it [Podcast]

In this episode of The Marketer’s Journey, I interview Andy Jolls, CMO at FastSpring. During the episode, we discuss selecting the right CMO role for your career journey, how to know if the company you’ve joined has potential, and why it’s important to expand your view of the competition. 


Check out this and other episodes of The Marketer’s Journey on Apple Podcasts & Spotify!


Key takeaways from this episode:

  • Consider the growth stage of the company. When on the hunt for a new company to join, Andy emphasized the importance of identifying the company’s growth stage and determining which stage is right for you and your career goals. He recommended finding the sweet spot by experimenting with companies at various growth stages and identifying where your strengths lie.
  • Don’t forget about the “C” in CMO. Andy mentioned that he’s had some great mentors throughout his career who have reminded him that anyone at the CMO level needs to take a holistic view of the company to consider the full picture of the business. Instead of focusing solely on marketing, CMOs should always be thinking about what’s best for the entire company overall.
  • Identify the right persona. One of the biggest challenges for marketers today is understanding and targeting the right customers in their category. Andy said it’s important for marketers to dig down deep into the information that’s available and invest in analytics in order to make the most educated decisions possible. It’s also important to broaden your view of the competition to keep the bigger picture in mind.


Learn more about FastSpring here: 

Learn more about Andy here:

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch