In this episode of The Marketer’s Journey, I interview Dr. Patti Fletcher, a best-selling author, international speaker, award-winning business strategist, and CMO at Limeade. Patti shares her perspective on the employee experience, industry disruptions, content strategy, and much more.
Key takeaways from this episode:
- Disrupt the status quo. Throughout the various roles she’s held during her career, Patti has consistently maintained an attitude of continuous improvement, growth, and evolution. In her words, if she’s comfortable, then she’s uncomfortable, which is a great maxim to live by if you’re hoping to make your mark as an industry disruptor and innovator.
- Diversity begets disruption. As a leader, Patti understands the importance of diversity in the workplace, and it’s a core principle of the topics she discusses in her speaking engagements, content and her latest book, Disrupters. She reminds us that bringing together a wide variety of perspectives, cultural backgrounds and identities helps to lay the groundwork for impactful disruptions and a thriving business.
- Be a thought provoker, not a thought leader. Now more than ever, the customer journey is about building trust, and in Patti’s view, the average buyer today is looking for more than just a transactional relationship. Marketers need to focus on helping their customers solve the problems of today, in addition to looking ahead to the potential challenges and opportunities of the future.