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Box’s CMO Shares How to Scale from Freemium to Enterprise [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Chris Koehler, the CMO of Box, a cloud content management company that helps companies securely connect their people, information and applications. During the episode, we discuss how Box has evolved over the years, Chris’s career trajectory so far, and how to scale the customer relationship by taking a holistic marketing approach.

Listen to The Marketer's Journey Podcast on iTunes or Spotify

Key takeaways from this episode:

  • Don’t be afraid to raise your hand. During our chat, Chris explained how he ended up in his current role as CMO at Box simply by recognizing the opportunity and advocating for himself. Given his past experiences and the expertise he had acquired during his career, he was confident he’d be the perfect fit for the role, and he didn’t hesitate to speak up and put himself forward to the leadership team as the ideal candidate.

  • Alignment is key. Chris mentioned that in his role as CMO, he takes a cross-functional approach to ensure that all marketing tactics are aligned with the customer experience journey. By viewing the customer journey from a holistic perspective, Chris champions a comprehensive digital strategy team combining sales, CSS product and marketing to create an aligned customer experience.

  • Focus on customer engagement. One challenge the team at Box has encountered is ensuring that their latest and greatest innovations are communicated effectively to their customers. Chris noted that as a result, one of the team’s main objectives today is ensuring their customers are aware of the product’s full capabilities so they remain engaged and up-to-date when it comes to recent upgrades and improvements.

About the Author

After 5 years as our CMO, I moved to focus on engaging with our community. This could be a customer or someone just dipping their toes into Content Experience. I am here to guide you, but more likely learn from you and share it back. As Chief Evangelist, I want to bridge your stories so we create a better content experience and in turn customer experience (CX). The term “evangelism” actually comes from Greek history and the three words of 'bringing good news'. This is my goal - to bring good news to you every day. It could be a customer story you could learn from or a simple upbeat thought to get you out of a rut.

Profile Photo of Randy Frisch