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Box’s CMO Shares How to Scale from Freemium to Enterprise [podcast]

Episode Description

On this episode of The Marketer’s Journey, I interview Chris Koehler, the CMO of Box, a cloud content management company that helps companies securely connect their people, information and applications. During the episode, we discuss how Box has evolved over the years, Chris’s career trajectory so far, and how to scale the customer relationship by taking a holistic marketing approach.

Listen to The Marketer's Journey Podcast on iTunes or Spotify

Key takeaways from this episode:

  • Don’t be afraid to raise your hand. During our chat, Chris explained how he ended up in his current role as CMO at Box simply by recognizing the opportunity and advocating for himself. Given his past experiences and the expertise he had acquired during his career, he was confident he’d be the perfect fit for the role, and he didn’t hesitate to speak up and put himself forward to the leadership team as the ideal candidate.

  • Alignment is key. Chris mentioned that in his role as CMO, he takes a cross-functional approach to ensure that all marketing tactics are aligned with the customer experience journey. By viewing the customer journey from a holistic perspective, Chris champions a comprehensive digital strategy team combining sales, CSS product and marketing to create an aligned customer experience.

  • Focus on customer engagement. One challenge the team at Box has encountered is ensuring that their latest and greatest innovations are communicated effectively to their customers. Chris noted that as a result, one of the team’s main objectives today is ensuring their customers are aware of the product’s full capabilities so they remain engaged and up-to-date when it comes to recent upgrades and improvements.

About the Author

Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers marketers to create content experiences at every stage of the buyer’s journey. He has defined and led this movement, prompting marketers to think beyond content creation and truly put their customers first by focusing on the experience. This movement has fuelled an annual conference, Conex: The Content Experience, that brings together 750+ passionate marketers, and a North American-wide Conex Tour. Randy is also the host of The Marketer’s Journey podcast, was named one of the Top 50 Fearless Marketers in the world by Marketo, and is the best-selling author of F#ck Content Marketing: Focus on Content Experience (yeah, he swears sometimes).

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