Francois Mathieu

Francois Mathieu is a growth marketer at Opencare.com. He previously led demand generation at Uberflip.

  • 3 Lead Gen Tactics You Must. Try. Now.

    3 Lead Gen Tactics You Must. Try. Now.

    Need to generate a lot of leads in a short period of time? Give these three tactics a try.

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  • 6 Ways to Trigger Automated Marketing Programs

    6 Ways to Trigger Automated Marketing Programs

    Automated marketing programs are one of the most powerful features of marketing automation. Here are some ways you can pull the trigger on yours.

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  • How to Dramatically Decrease Your Cost Per Lead

    How to Dramatically Decrease Your Cost Per Lead

    Stretching your marketing dollars? Try these savvy tips for decreasing your cost per lead.

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  • The Journey of a Lead Through the Marketing Stack

    The Journey of a Lead Through the Marketing Stack

    A tightly integrated marketing stack is your key to creating a more seamless lead-to-customer journey.

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  • Post-Conversion Marketing: Why Stop When You're On a Roll?

    Post-Conversion Marketing: Why Stop When You're On a Roll?

    Someone filled out your lead gen form and became a new contact in your database. Congratulations! Your job as a marketer is done. Just kidding.

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  • Identifying the Metrics That Matter for Your Lead Generation Strategy

    Identifying the Metrics That Matter for Your Lead Generation Strategy

    Marketers often make the mistake of tracking the same metrics as their strategy evolves. How should you identify the metrics that best suit your lead generation efforts?

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  • How to Clean Up Your Marketing Automation Database34:01

    How to Clean Up Your Marketing Automation Database

    In this webinar, learn how to ensure higher data quality by cleaning up your marketing automation database.

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  • How to Clean Up Your Marketing Automation Database

    How to Clean Up Your Marketing Automation Database

    Data quality is integral to a successful marketing automation campaign. With efficient processes, refined workflows, and a focus on data quality, you can feed better leads to your Sales team.

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  • When NOT to Trust Data to Inform Your Decisions

    When NOT to Trust Data to Inform Your Decisions

    What if the data is skewed? What if I did not interpret the numbers right? There are so many occasions when you should take a second look at the data before you jump to any conclusions.

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  • When and How to Hand-Off Leads to Your Sales Team

    When and How to Hand-Off Leads to Your Sales Team

    Are your leads slipping through the cracks in the hand-off between Marketing and Sales?

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  • Jill Rowley's Social Selling Secrets

    Jill Rowley's Social Selling Secrets

    What is "social selling" and how can it be used effectively? We asked expert Jill Rowley for some answers.

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  • 9 Marketing Automation Hacks Powered by Zapier

    9 Marketing Automation Hacks Powered by Zapier

    Get to know Zapier, the app that bridges the gap between your marketing tools.

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  • Riding the Wave of Marketing Innovation

    Riding the Wave of Marketing Innovation

    This blog explores what it takes to keep up with the latest innovations in content marketing strategies and tactics as new technologies, channels, and techniques emerge.

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  • 3 Reporting Features You Absolutely Need in a Content Marketing Software

    3 Reporting Features You Absolutely Need in a Content Marketing Software

    Whatever content marketing software you choose, make sure it has these essential reporting features.

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  • Why Your Content Marketing Machine Is Doomed to Fail

    Why Your Content Marketing Machine Is Doomed to Fail

    Content not engaging? Not converting? Your content marketing machine might be missing a lot of parts.

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  • The Harsh Truth About Marketing Automation

    The Harsh Truth About Marketing Automation

    It's hard to maximize Marketing Automation features. And, while we are right there with you, it's in the lesser used, more sophisticated features that all the magic happens.

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  • Measuring the Return of Marketing Automation

    Measuring the Return of Marketing Automation

    Marketing automation can have a tremendous impact on the bottom line of your business but it’s no silver bullet. We look at what to measure and how to calculate the ROI.

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  • How to Turn Your Content Hub Into an SEO Powerhouse

    How to Turn Your Content Hub Into an SEO Powerhouse

    Our Hub’s monthly organic traffic grew 4x this past year. How did we do it? Clever content, search engine optimization and a little magic. But, mainly SEO.

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  • We Analyzed 100 Marketing Software Blogs: How Does Your Content Experience Compare?

    We Analyzed 100 Marketing Software Blogs: How Does Your Content Experience Compare?

    Is your content marketing experience up to snuff?

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  • Power To The Marketer

    Power To The Marketer

    Effective marketing means moving fast. Empower yourself by eliminating the bottleneck and taking control.

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