The 3 critical components of any MarTech stack are solutions that help you identify your target audience or accounts using data, attract those audiences/accounts through channels, and engage them with a destination.
Once you’ve identified and attracted your target audience, you need tools to help you engage them by driving to a destination, and this is where Content Experience Platforms like Uberflip come into play.
When you’re shopping for a new piece of software, it can be kind of a dealbreaker if your new tool doesn’t easily integrate with your existing tech stack. In a perfect world, we’d want all of our tech to be talking to each other, all the time. I mean, having information flow seamlessly out of one tool and into another—ultimately making your life easier? That’s the marketing automation dream.
Here we’ve outlined some of Uberflip’s most powerful and popular integrations that will help you create click-worthy content destinations that will accelerate your buyers through the journey faster.
How Uberflip and your MAP work together
Whether you’re a Marketo, Pardot, Eloqua, or HubSpot user, integrating your marketing automation platform with Uberflip will help you get the most out of both platforms. In the video below, our Senior Marketing Operations Manager, Fern, explains how integrating Uberflip and your MAP will help you unlock powerful audience insights and more effectively report on the ROI of your content destinations.
How Uberflip and your CMS work together
In today’s marketing landscape, relevance matters most to your buyers. You need to be quick, agile, and precise to capitalize on market opportunities. When you connect your content management system (CMS) to Uberflip, you will have the ability to close gaps, streamline campaign deployment, and take more control over your content destinations. You'll also be able to launch your content destination in just minutes.
Integrations for unlocking next-level personalization
If you’re a Demandbase or 6sense customer, integrating with Uberflip will allow you to take your personalized marketing efforts to new heights. Using either of these tools with your Uberflip instantly empowers you and your team to create dynamically personalized content destinations for your target accounts. Check out this video from our Senior Director of Content Experience, Paige, to get a better idea of how it works.
If you’re a Demandbase customer, learn more about what’s possible when integrating with Uberflip here:
And if you’re a 6sense customer, find out more about how to dynamically personalize ABM destinations at scale with Uberflip here:
More ways to connect
On top of integrating with some of the most powerful tools in your marketing tech stack, there are a ton of others that work with Uberflip to make the lives of the folks on your marketing team easier! We’ve listed out some fan-favorites below.
Content distribution tools
Website optimization and tracking solutions
Taking personalized experiences even further
On top of the examples mentioned above, many of our customers use their Uberflip-powered content experiences as a destination to drive traffic from ads and direct mail. Most commonly we see platforms like Terminus, RollWorks, Sigstr, LinkedIn, Sendoso, and Madison Logic.
Placing a Driftbot on an Uberflip content destination is a great way to add a personal touch and, on the sales side, SalesLoft and Outreach are how reps typically engage prospects with Uberflip-powered destinations, and Chili Piper is often used to book meetings.
While these tools don’t have native integrations with Uberflip, we’ve heard from our customers that they play well with each other and ultimately lead to greater levels of personalization and optimized experiences. But this list of tech is just the tip of the iceberg. The possibilities are virtually limitless!
It all starts here
When adding a new piece of software to your tech stack, it’s important to ensure that the tools you have at your disposal complement each other, not cause headaches. The good news is that with Uberflip connecting any of the tools mentioned here only strengthens your ability to create highly personalized, click-worthy content destinations for your customers and prospects. With the above tools working together, there’s no doubt you’ll be able to start creating remarkable content destinations for your buyers from day one.