Why Measuring Content Experiences Drives Better Content Marketing
Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 Pillars: creation, distribution, & measurement.
Special thanks to our sponsors:
In This Episode:
- Why content experience must be driven by desired marketing outcomes
- Why marketers need to focus on search-optimized experiences that push the consumer through the buyer journey
- How to take control of your destiny when it comes to displaying great content online
- How to use content experiences for sales enablement
- The biggest problem with today's perception of content marketing
- How to identify gaps in your content creation and distribution process
Resources:
- Stat of the Week: 79% of B2B Marketers Are Unsuccessful at Tracking ROI
- The Ultimate Guide to Content Experience
- Grade My Stack
- Yoav Schwartz on Twitter: @yostar
- The Uberflip Experience