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How healthcare marketers think about content and experience

What specific challenges to healthcare marketers face? And how can they leverage both content and experience to solve for these challenges? In this video, Cameron Micules, Senior Manager of Content Experience for PointClickCare discusses his team's approach to content and experience to get the most relevant and useful and up-to-date content into the hands of his audience amidst a changing regulatory environment.

About the Author

Christine is an experience-obsessed marketer. She was Uberflip's Director of Content, where creating engaging content experiences for marketers was a challenge she accepted daily. She believes that if you can't attract, engage, and compel that next action with your content, then why bother? She also has a thing for pugs, but who doesn't.

Profile Photo of Christine Otsuka