Discover how Adaptive AI-powered, self-driving programs are reshaping marketing strategies to meet the evolving demands of B2B buyers and drive better results.

Gain valuable insights from guest speaker, Forrester Research Principal Analyst Kelvin Gee, and learn how to harness the power of adaptive technology for a more effective and personalized approach to your marketing initiatives:

• Explore the synergies between traditional demand generation and account-based marketing.
• Learn how adaptive technology can dynamically respond to changing market conditions and customer behaviors.
• Discover how automation and AI-driven capabilities can optimize content and marketing programs.
• Understand how Adaptive Programs enable personalized marketing at scale.