Skip to main content
Get the latest content delivered straight to your inbox!
Subscribe

Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Lunch and Learn: How Uberflip Does ABM

Today’s modern marketers know that account-based marketing (ABM) is no longer a nice to have. Sadly, the reality is most teams don’t have the resources or bandwidth to support scaling out an ABM approach — including Uberflip!

So how does Uberflip tackle ABM? As much as we consider ourselves experts, we’ve also had a ton of false starts, shifts in strategy, changes in the technology we use and a constant review of our approach. But we’ve landed on something and we want to share it with you.