Today’s modern marketers know that account-based marketing (ABM) is no longer a nice to have. Sadly, the reality is most teams don’t have the resources or bandwidth to support scaling out an ABM approach — including Uberflip!

So how does Uberflip tackle ABM? As much as we consider ourselves experts, we’ve also had a ton of false starts, shifts in strategy, changes in the technology we use and a constant review of our approach. But we’ve landed on something and we want to share it with you.