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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Acquiring customers isn’t enough: How marketers can enhance the post-sale customer journey

You’ve just spent three months, six months—sometimes more than 12 months—closing the deal. Now you have to deliver on everything you promised while maintaining a consistent, engaging, and memorable experience.

I’m sure many of you have heard that it costs five times as much to attract a new customer than to keep an existing one. Yet many organizations tend to focus more on customer acquisition than on retention. The most important things any business can do are retaining customers and building loyal relationships with them, which is why investing equally (if not more) in the post-sale content experience is worth the investment.

In this webinar with Melina Glackin, Customer Marketing Manager at Pendo and Alana Merdzan, Customer Marketing Manager at Uberflip, you will learn how to create a seamless experience during onboarding, retention, and all the way to building advocates.

Key Takeaways:

  • How to make the onboarding stage frictionless by limiting time to value
  • How to leverage product data to build retention and upsell programs
  • Examples of experiences Uberflip and Pendo are using to enhance the post-sale journey