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How to Ensure Your Content Marketing is Generating Value, Not Just Traffic

April 13, 2017 Tara Robertson

Content marketing has long been a staple of the B2B marketing mix. But as more organizations are creating more content, how do you make sure your content breaks through the noise and actually creates value?

In this webinar, marketing leaders from Bizible, BrightInfo, and Uberflip discuss key components to planning, executing, and measuring content marketing that moves the needle.

The webinar will answer key questions, including:

• What is content fitness? And why does it matter?

• How do I build a knockout content experience?

• Should I be gating content?

• How do I measure the buyer's content journey? And how do I optimize it?

• And much more!

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