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Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

How to build a full-lifecycle customer engagement strategy

Now more than ever, marketers are under pressure to support the full customer lifecycle—helping manage customer retention, prevent churn, and build on existing business. Marketers use various tactics to meet those objectives, but one is too often overlooked: personalized content experiences that engage customers on their post-sale journey.

If your current customer engagement tactic is a monthly newsletter, we need to talk. Today's customers crave experiences that speak to their pain points, provide personalized training and education, and build them up to becoming advocates.

Watch to learn how to:

  • Level-up your customer engagement efforts at scale
  • Nurture customers into advocates with content
  • Use demand strategies to deliver value to customers in the post-sale journey