The best way to have a good understanding of the content pieces that are being shared across your social media networks is to use a social media monitoring tool, such as Buffer or Hootsuite.

These tools allow you to easily select which social networks a particular piece will be distributed on, allowing you to be strategic about posting relevant content for your audience depending on the social network they’re on.

It’s important to note that it’s not always a bad thing to repeat content across various social networks: you just want to ensure that the tone and messaging you use is relevant for the network you’re posting on. Nothing’s worse than seeing the same piece and messaging across various social networks.

Always remember who you’re talking to and the tone/messaging you’re using across various social networks, and use a social media monitoring tool to keep track of distribution.