While some of your content marketing pieces might be reactive to industry news or company product releases, it’s best practice to have a reservoir of evergreen pieces that remain relevant for your audience over time.

Not only are evergreen pieces relevant and engaging for your audience over time, they’re also great for SEO purposes. Presumably, these are content pieces that people are searching for so the more clicks your piece receives, the higher up it will appear in SERP results.

For additional resources, check out this piece on evergreen content and this one about 5 steps to making your content more timely.