Earlier this week, content marketers everywhere got together either physically or virtually for Content Marketing World. Not to be left behind, we packed up our team of Uberflippers and made our way to Cleveland, Ohio to see the godfather of content himself and his carefully selected entourage of speakers, panelists and content marketing experts.
As always, the team at CMI put on a great show that struck the perfect balance of entertaining (who doesn’t love a good pub crawl) and educational on every level with sessions catering to beginner and advanced marketers.
On the heels of what was a killer event by all accounts, I thought I’d share a few key takeaways, helpful resources and why we’ll be attending again next year (both as sponsors and participants).
In every keynote and session I attended, there were some great nuggets that resonated well with virtually every content marketer in the room. Here are just a few:
“Content marketers can’t know best practices, just better practices, because there is still so much we don’t know yet.” - Robert Rose, Chief Strategist Content Marketing Institute, @Robert_Rose (tweet this)
Missed CMW? Here are a few great resources:
- Dayna Rothman from Captora wrote a great summary of her favourite sessions by MarketingProfs’ Ann Handley, Maggie Jones from Marketo and Todd Wheatland from King Content.
- CMO.com published some key takeaways from Kevin Spacey’s keynote. While some were initially surprised at the choice (despite his ability to rock the Uberflip pink!) Spacey was the perfect choice to speak about building an audience and the essential role of creativity.
- In case you’re still not convinced about Mr. Spacey’s expertise in the topic of content marketing, here’s an insightful post from Michael Brenner that breaks it down for you.
- Our friends at Kapost wrote about the one conversation that may have been missing from the vast array of topics at CMW — how to get your leadership on board with your content marketing initiatives.
We’ll see you next year!
While the CMI team and speakers delivered (and then some) on the promise of an educational and inspirational conference, the crowd is what really made it great. While manning the Uberflip booth we had the opportunity to speak with so many people that were smart, focused and ready to geek out about content marketing.
We’re already planning to attend next year and hope to see you there!