Whether you like it or not, content creation is no longer only in the marketer's domain.
In fact, it's becoming more and more integral to loop your Sales team into the content creation process. After all, if your Sales team can provide more input into the content that's created, the better your content will appeal to your buyer personas. The more content that's available (and useful) for your Sales team, the more likely they'll be to integrate it into the Sales cycle. Consequently, this frees-up more time for your Sales team to close more deals.
When done correctly, arming your Sales team with effective content is a win-win in the marriage of Marketing and Sales. But where do you start?
Our latest eBook, "Content is for Closers: How to Leverage Content for Sales Enablement", offers comprehensive guidance for how to create content for sales enablement. Specifically, we'll show you how to:
- Align insight from your Sales team to fuel your content
- Build a content library that's easy for your Sales team to use
- Keep the process easy for both Marketing and Sales