Is Your Marketing Strategy Ready for the Wild West?
Lauren Goldstein, VP of Strategy and Partnerships at Babcock Jenkins, explains how the marketing frontier is quickly changing and how we can adapt our marketing strategies to change with it.
Manage Up to Scale Up: Making the MarTech Business Case
Seth Lieberman, CEO at SnapApp, teaches us how to scale our marketing efforts. He goes through the steps of assessing how to scale and building a business case.
Winfluencer Marketing: How B2B Companies are Winning Hearts & Minds with Influencer Content
Lee Odden, CEO at TopRank Marketing, shares the ins and outs of influencer marketing and why B2B organizations should take a page out of the books of companies who have succeeded before them.
Do we have your attention? Kyle Lacy, VP of Marketing at OpenView, goes through disruptive trends in marketing that are making us change the way we strategize.
Pat Spenner, Strategic Initiatives Leader at CEB and author of The Challenger Customer, shares insights from his book on how personalization isn't all it's made it out to be รขยย especially if it's don
Anela Chan, Lead Data Scientist at Contently, tells us how we can incorporate science into our content and storytelling, resulting in better engagement.
Andy Choi, Sr. Director of Business Development at Marketo, explains how customers are looking for a personalized journey experience. Learn how different aspects of the content experience can lead to
Ron Tite, Founder & CEO of The Tite Group, shares ways to stand out among the noise in today's expression economy. People are now voting with their time, so Ron explains how to make your customers bel
Advanced Blogging: Analytics, Optimization, and Outreach
Andy Crestodina, Co-founder of Orbit Media, shares his knowledge on how marketers can improve their blogging and content through analytics, optimization, and outreach.
When ABM & Content Collide: How to Build an Account-Based Content Strategy
Dayna Rothman, VP of Marketing at EverString and author of Lead Generation for Dummies, took the stage at The Uberflip Experience to talk about how content marketing and ABM go together.
Selling Content to the C-Suite: You Have to Find Your Window
Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shared his tips for successfully proving the value of content marketing to executive teams at The Uberflip Experience.
Yoav Schwartz, CEO & Co-founder of Uberflip, shares information about Uberflip's past, present, and future as well as the current state of the content marketing industry. He also shares his research f
Jay Baer, Joanna Wiebe, and Lee Odden all in one room speaking about marketing stuff? It can't be real... but it is. And it's happening on August 24-25 in Toronto!
