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How Snowflake Does Account-Level Personalization

For a long time, B2B marketers approached personalization by sticking a “Hi {First Name}” in an email. Those days are long gone. In this video, Hillary Carpio, Director of ABM at Snowflake, discusses what she strives to accomplish when rolling out different types of account-level personalization campaigns for any of Snowflakes top 1,500 accounts.