Skip to main content
Get the latest content delivered straight to your inbox!
Please use your work email


Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

How Snowflake Does Account-Level Personalization

For a long time, B2B marketers approached personalization by sticking a “Hi {First Name}” in an email. Those days are long gone. In this video, Hillary Carpio, Director of ABM at Snowflake, discusses what she strives to accomplish when rolling out different types of account-level personalization campaigns for any of Snowflakes top 1,500 accounts.