Trying to explain what Uberflip does … isn’t easy. So when we took on the challenge of creating brand new product explainer videos, we knew we had to have a top creative agency on our side to help us show what our product does, and how it empowers marketers to easily create great content experiences.

In this tell-all Q&A, our CMO Randy Frisch sits down with OneMethod Creative Director John Hotts to chat about how our new product videos came to be, share a behind-the-scenes look at the process, and offer some tips for anyone who’s looking to dig into a project like this anytime soon. 

If you haven’t had the chance to check out the videos yet, watch them here!