Issue link: https://hub.uberflip.com/i/1359949
Show Beside CTAs are close cousins to Overlay CTAs. They have the same function of achieving conversions, but in a less intrusive way. Rather than act as gatekeepers, gating content behind a form, they perform the duty of being a companion to content, keeping the content accessible to all, while providing the option for the user to convert. As a result, Show Beside CTAs have naturally lower rates of conver- sion than their counterpart Overlay CTAs. But, unlike Overlay CTAs, the contextualization of Show Beside CTAs has a noticeable impact on converting audiences. In the graph below, we can see the conversion rates of Show Beside CTAs and the number of items that the CTA appeared on. Once again, the smaller this number is, the more likely we think that a CTA is contextualized. CONVERSION RATES FOR SHOW BESIDE CTAS SHOW BESIDE CONVERSIONS: CONTEXTUAL VS. NOT + % .% .% .% .% .% AVERAGE CONVERSION RATE INSIGHTS ENGAGEMENT CONTEXTUALIZING CTAS