Ebooks - 2

WHY IT MATTERS FOR MARKETERS An optimal number of menu headings compromises between w ade A ae be f e ead ae evey accebe, ye a ae dc cvey a hub's structure and organization. A small number of menu headings may appear overly simplistic and discourage a user from search and exploration. Either way, hubs with more menu headings seem to get the highest number of views out of their content items, with the sweet spot being somewhere in bewee ve ad e MARKETERS OUGHT TO SEE NAVIGATION AS NOT JUST A MATTER OF USER EXPERIENCE, BUT A CONTENT EXPERIENCE THAT PROPELS THE USER TO CONSUME EVEN MORE CONTENT. INSIGHTS STRUCTURE MENUS AND NAVIGATION MENUS AND NAVIGATION

• THE CONTENT EXPERIENCE REPORT - 8 Data Science Insights You Can Use to Boost Content Engagement and Conversions
• TABLE OF CONTENTS
• INTRODUCTION
• HOW WE UNDERSTAND CONTENT EXPERIENCE
• INSIGHTS
• ENVIRONMENT
• 1 CONTENT PLACEMENT
• THE QUESTION
• THE BREAKDOWN
• WHEN CREATING MORE CONTENT ISN'T THE ANSWER
• REVIVING CONTENT THROUGH PLACEMENT IN A NEW ENVIRONMENT
• WHY THIS ISN'T A FLUKE
• WHY IT MATTERS FOR MARKETERS
• 2 BACKGROUND IMAGES AND CTAs
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• STRUCTURE
• 3 MENUS AND NAVIGATION
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 4 TAGGING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 5 CATEGORIZING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• ENGAGEMENT
• 6 GATING CONTENT
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• 7 CONTEXTUALIZING CTAs
• THE QUESTION
• THE BREAKDOWN
• CONTEXTUALIZATION FOR OVERLAY CTAs AND SHOW BESIDE CTAs
• CONVERSION RATES FOR OVERLAY CTAS
• CONVERSION RATES FOR SHOW BESIDE CTAS
• WHY IT MATTERS FOR MARKETERS
• 8 ARTIFICIAL INTELLIGENCE
• THE QUESTION
• THE BREAKDOWN
• WHY IT MATTERS FOR MARKETERS
• CONCLUSION
• SUMMARY CHART
• APPENDIX
• LETTER FROM THE DATA SCIENCE LEAD
• METHODOLOGY