Issue link: https://hub.uberflip.com/i/1359949
THE CONTENT EXPERIENCE REPORT UBERFLIP THE QUESTION W e eeece f aca eece (AI) for business applications, what can AI do for content experiences? THE BREAKDOWN Te ye cyce f AI be ee be eve For those "in the know" and dealing with AI at a practical level, it's taken as a given that AI isn't magic. AI should be ded a ea ecc aec f a behavior through the use of statistical methods and optimi- zation algorithms. How can that be applied to your content experience? Let's take a look at the third aspect of content experience, as outlined in the introduction—engagement. W AI, we ca d ve way ceae eaee w e ce exeece O e Ube af, we leverage our AI-powered recommendation engine to present recommended content to users. A good indicator of engagement is tracked through click- through rates. Click-through rates are the ratio of users w cc a ecc e be f a e who viewed an item of content. So just how does AI impact the engagement of users and their inclination to click?