Issue link: https://hub.uberflip.com/i/1359949
DATA SCIENCE DISCOVERY Putting your content in more than one place can increase views by 8x on average! Marketers see double the conversion rate when they add a background image to a CTA that appears be- side your content! Only have two menu headings in your top nav? Increase your content views by 200% by adding five or more menu head- ings to your top nav. Tagged content is viewed nearly twice as often as content that isn't tagged! WHAT YOU CAN DO Instead of creating more content, try putting exist- ing content in more than one place. Remember that CTAs need to be clear and visible to get that next action, but they also need to get your attention. Start thinking about your navigation bar and wheth- er you're making your con- tent as discoverable as you can for your prospects. It's not just prospects that need to discover your content. Internal teams can benefit from tagged content too. 4 3 2 1 SUMMARY CHART UBERFLIP